Old Way of Link Building is Dead, Long Live Blog Marketing
Wednesday, February 29th, 2012Google made big changes to the ways their search results rank, the reason cited is that google wanted to provide more relevant results, google engineers published blog post which indicated there were 11.8% organic search results will be affected, in another word, there are about 12% of google search results are considered low quality by google itself. The update was initiated more than a year ago, maybe that’s why some of my ranks dropped out of first 10 pages, the good thing is that those keywords promoted by content rich links are not affected, a few of these keywords ranked better than ever, it becomes clear that linking campaign the old way is the thing of past, probably due to link spamming sites being downgraded by google.
What is old way of link building any way? There are a lot of SEO company out there are doing this, they put your links on websites which only exist for holding links, the content on those sites will never be updated, and most of them are useless, we call these sites link spamming sites. The latest google update will definitely downgrade most if not all of these sites, the links on those spamming sites won’t work anymore.
Maybe a few examples will make it clear. It was quite some time ago, I needed to rank the keyword, transport chains, of course with old way of link building, almost all the sites I got link from had too many links, and the worst thing is that those sites are linking sites only and had no content, not even crap content. In the beginning, the ranking of the keyword in question rise pretty fast, finally the rank improved a lot, the party was over when google updated it’s algorithm. Here is another keyword, chain puller , we promoted this keyword with articles and blog posts, almost no plain links, you can imagine how this keyword ranks. So contextual link wins this time, what about future? Actually this is all about content, so if you create great content, not only people will love to read your stuff, so do the search engines. How do you do it? Writing articles and building blogs, such as this interesting blog, best smartphones 2011 , in the beginning I just post to it casually, lately I added nice stuff left and right, now it can even rank the highly competitive keywords. As far as SEO concerned, article marketing with great content is the way to go. If you can build a group of your own blogs, for instance hand winch, you will have the power to push any sites up in search engines.
Bottom line is that you should create great content, share the content with people, and put your keywords in the context you’re good to go, this strategy will prevail in short or long term. Whatever you do, you will need persistence and patience, nothing will automatically improve overnight, i.e., selling online or improve your search rankings, let’s keep building and maintaining our blogs until end of the day. One of the best articles directories is EzineArticle, google will index a new article on ezine promptly, popular blogs will get your post indexed as soon as you post it, let look at some aticles or posts which are published and indexed, Hydraulic Car Mover, explains some interesting concepts, quality content, nice presentation, indexed by google, all these points make it perfect for SEO.
By the way, the social media is the must have channel for your marketing effort. One thing you can do for your blogs is to install twitter tools, then go ahead register a new twitter account and app, set up API credentials in your twitter tools option, then make sure every new post will post a new tweet, it’s simple and elegant, no one should miss this tool out.
